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"I have used David Rubin for my fine clothing needs since 2003.
I had worked with other clothiers in the past and found that what separates David
from the others is his refined, high-level ability to ask pointed questions. This ensures that the product I receive is thoroughly consistent with what I've conjured up in my minds' eye. David is not just a businessman, he is an artisan. I have referred clients to David and will continue to do so in the future.
..."
- A.S,
Certified Financial Planning Practitioner
"You have been taking
care of my clothing needs for some time now...I rely
on and trust your judgment."
- B.L.M,
Walgreens
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Business Casual or Casual Business?
(Adapted from the book "What Clients Love" by Harry Beckwith
 When
you seek someone to heal your pain, do you want them to be
casual? When you look for someone to repair your broken filling,
instruct your children or repair your car, do you want them to
be relaxed? When your cat is sick, your investments are
plummeting or your business is threatened by a lawsuit, do you
seek out a casual vet, and hang-loose investment manager or a
laid-back lawyer? Do you want service providers to be casual
about your needs, relaxed about your time, and dressed as if
they wished they were in Palm Springs instead of with you?
You don't.
Neither do your prospects.
If you're dressed for golf, be sure you're golfing.
Advocates of casual attire insist that comfortable people work
better. Khakis feel like something to wear while traipsing
through jungles-one of the original purposes. Tailored wool
slacks, on the other hand, feel like pajamas.
To make yourself more comfortable and more appealing to
prospects, visit Suited To You and get measured for a sport
coat, 2 fine tropical wool slacks, and 2 Egyptian cotton shirts.
These clothes will last longer than the khakis and will fit
properly. Your friends and acquaintances will compliment you on
your appearance and your prospects will be impressed, but not
overwhelmed.
To feel more comfortable, dress better.
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