|
|
"My wife was recommended to you by a close friend (and client of yours) for expert tailoring, and I followed several weeks later for custom shirts. Today, I am very pleased with my new custom clothing and the service I received, and will not hesitate to recommend Suited To You to friends and associates."
- David MacNair Vice-President In-Sink-Erator
|
|
|
Business Casual or Casual Business?
(Adapted from the book "What Clients Love" by Harry Beckwith
When
you seek someone to heal your pain, do you want them to be
casual? When you look for someone to repair your broken filling,
instruct your children or repair your car, do you want them to
be relaxed? When your cat is sick, your investments are
plummeting or your business is threatened by a lawsuit, do you
seek out a casual vet, and hang-loose investment manager or a
laid-back lawyer? Do you want service providers to be casual
about your needs, relaxed about your time, and dressed as if
they wished they were in Palm Springs instead of with you?
You don't.
Neither do your prospects.
If you're dressed for golf, be sure you're golfing.
Advocates of casual attire insist that comfortable people work
better. Khakis feel like something to wear while traipsing
through jungles-one of the original purposes. Tailored wool
slacks, on the other hand, feel like pajamas.
To make yourself more comfortable and more appealing to
prospects, visit Suited To You and get measured for a sport
coat, 2 fine tropical wool slacks, and 2 Egyptian cotton shirts.
These clothes will last longer than the khakis and will fit
properly. Your friends and acquaintances will compliment you on
your appearance and your prospects will be impressed, but not
overwhelmed.
To feel more comfortable, dress better.
|